Personal Training

Marketing a personal training business can be a challenging adventure. It may be hard to find the right clients or advertise the business in a way that is effective and efficient. Fortunately, there are several ways to begin marketing a business.Before beginning, it is important to have the important credentials in place. Marketing a business without the proper education and training is not recommended. In fact, it is required by some states. While it’s best to check the rules of your particular state, even a lack of regulations may prove to work against you. Clients will be interested in your background, regardless of the rules involved.Despite the wealth of opportunities out there, businesses fail every day. Why does this happen? Often, lack of planning sits at the heart of a failed attempt. Marketing a training business takes planning and failure to do so may affect the future of your business.The following tips will help you get the ball rolling, as you start marketing a business:1. Invest in a great website.With an increasing number of web surfers turning to the Internet for information, marketing a business becomes an online venture. Create a website with keyword-rich content that appeals to clients.2. Keep an e-mail list.Marking a business should include some form of online contact. Sending out an e-mail newsletter will keep you in contact with your clients and peak their interest.3. Check the Yellow Pages.See how many other fitness providers are marketing a business. Compare your services to theirs and identify any missing links in the list. If you spot a niche that has yet to be filled, fill it by marketing your business with focus placed on the hidden opportunity.4. Compile a mailing list.Keep a record of names and addresses and send out literature by mail. While mail-based advertising can be costly when it comes to marketing a business, word will quickly spread. If your computer skills are fairly good, you can design a simple one-page flyer using a word processor. Marketing a business doesn’t have to break the budget.Seize every available opportunity to market yourself. Ask friends and family members to suggest your business to others. Marketing a business takes diligence and positive testimonials, so be sure to treat your current clients well. There is no easier way to bring in new clientèle than through referrals.

An important part of the equation that decides how much you can charge for personal training is the quality of your training sessions. If you have good sessions, your training sells itself – you’ll get tremendous word of mouth, and you can charge the highest rates for your training. When you get this part right, one client can turn into ten clients very quickly.What’s the one technique we’re talking about here to build session quality?Progress TrackingIt’s taking only a couple of minutes to plan your session before you meet your client, remembering to jot notes during the session, and summarizing the session at the end. But it makes a world of difference in the perceived quality of your session in your clients mind and to any outside observers. This technique might seem very simple and obvious, but it adds tons of value. This little extra bit of consistent effort will allow you to charge as much as double what the trainer standing right next to you is charging.And it has personal benefits as well – you’ll feel more relaxed, more prepared, your work will be easier, and you’ll be happier. This technique will also help keep you organized so you can train 2 or more people at once. Getting up to the $100 per hour level becomes much easier once you have this weapon going for you.The best thing to do is make-up your own standardized system of tracking sheets – one that’s easy for you to work with, and gives you all of the key information you need in a way that’s easy for you to review.Tracking progress builds credibility in the eyes of your client, and is one more thing you can do to separate yourself from the competition and thrive in personal training.